Ask 500 customers.
Before lunch.
Describe what you want to find out. The agent designs the study, runs it, and explains the result — no research background needed.
No account needed to try · Starter is free — the agent and 2 studies a month
“Very likely” by country — green high, orange low. BR 44% · AR 42% · MX 40% ··· CH 17% · ES 12% · AT 8%
“Very likely” by gender
“Very likely” by age — flips at 45+
Best of Swiss Web 2026 — Marketing (Silver) · Productivity (Bronze) · Innovation (Bronze)Four steps you don't have to know how to do.
In your own words. The agent asks what it needs.
Questions, answer options, target group and quotas.
Simulated respondents answer in minutes.
Charts, the reasoning, and what to do about it.
ChatGPT read the internet. Our models learned from people we asked.
Fine-tuned on decades of real Swiss survey answers — collected for research, not scraped. Primary research, not crawled content — that's the whole difference. It starts where ChatGPT stops — and closes the gap to professional market research.
And we tell you when not to trust it.
Every result arrives with a plausibility score from 0 to 10, assigned by an independent checking model that rates the result for consistency with the question, the audience and the answer logic — it measures how far to trust the simulation, not whether the world agrees. Each score comes with a plain-language verdict on what it means for your decision.
An answer distribution in minutes — top-line first.
An independent checking model reviews the top-line strictly — consistency with the question, the audience and the answer logic — and assigns the plausibility score (0–10). Not a significance test.
Holds: use it as an indicative basis.
Too weak: ask real people — one click, same instrument.
Decide and move on. Dense calibration behind this question type.
Direction, not decimals. Trust the ranking; anchor with real people before it carries budget.
Go to humans — we say so plainly. Selling you a weak number would cost us more than the credit.
“Boomerang Ideas was the perfect tool to get high quality insights in no time and without the high cost that traditional opinion polling carries.”
Meret Schneider · Activist and National Councilor“We use Boomerang Ideas to gather fast market & consumer insights for our clients and ourselves. It helps us make informed decisions and suggest concepts based on consumer insights.”
Patrick Glauser · Managing Partner, TMI AGPricing
Start free. Real respondents are always paid separately with credits — only pay for humans when you want them.
Starter
For your first questions
- Agent included
- 2 studies per month
- Up to 300 respondents
- Overall results (topline)
- In-app support
- Breakdowns by age, gender, region — unlock with Plus
- No export
Plus
or CHF 790 a year — two months free
- Everything in Starter
- 5 studies per month
- Studies up to 1'000 respondents
- Raw data and PDF export included
- Breakdowns by age, gender, region
- Email support
- Repeat a study and track change
- Add real people any time: 5–10 credits per respondent
Larger teams and research departments run through boomResearch — guided rather than self-serve.
Ask the question you've been arguing about.
You'll have an answer — and a plausibility score — before the meeting ends.