# Boomerang Ideas

> Boomerang Ideas AG (Zürich, founded 2021) is an AI-powered market research institute. It combines two engines: Live Social Samples™ — real respondents recruited fresh on social media for every survey — and Silicon Samples — simulated respondents from AI models. Confidence Guard™ scores every simulation for plausibility on a scale of 0 to 10, so a simulated result says how far it can be trusted. Surveys run in 24 countries. Institute member of Swiss Insights; research partners Universität Basel and Johns Hopkins University (Innosuisse project).

Boomerang Ideas has two product brands for two audiences. Both are self-service; they differ by audience and by support.

- **boomerang.ai** — for startups and SMEs: ask a research question in a chat and get simulated answers in 10–30 minutes, or real respondents in 3–7 days. Plans: Starter CHF 0, Plus CHF 79 a month (CHF 790 a year). Email support.
- **boomResearch** — for market research institutes, agencies and insights teams: primary research with respondents recruited fresh per study on social media, plus simulations for indicative pre-studies. Plans: Starter CHF 0, Pro CHF 200 a month (CHF 2'000 a year). In-app and email support; onboarding help with Pro; a phone hotline with credit packs from CHF 11'950.

## boomerang.ai

- [boomerang.ai (English)](https://boomerang.ai/): self-service AI market research — how it works, what it costs, how reliable the simulations are
- [boomerang.ai (Deutsch)](https://boomerang.ai/ai/de/): the same page in German
- [FAQ (Deutsch)](https://boomerang.ai/faq/): method, data quality, prices

## boomResearch

- [boomResearch (Deutsch)](https://boomerang.ai/boomresearch/): primary research for institutes and insights teams — recruitment, bias, evidence, field times, prices

## Boomerang Ideas (the company)

- [About Boomerang Ideas](https://boomerang.ai/boomerangideas/): institute, research, team, awards, press
- [Research and validation (Deutsch)](https://boomerang.ai/forschung/): studies with Universität Zürich; the Innosuisse project with Universität Basel and Johns Hopkins
- [Method sheet (Deutsch)](https://boomerang.ai/methodenblatt/): how social-media sampling reaches the population
- [Field times (Deutsch)](https://boomerang.ai/feldzeiten/): how long simulations and real-respondent surveys take
- [Blog](https://boomerang.ai/blog/): case studies and articles

## Documents

- [Institute profile and methodology (PDF, Deutsch)](https://boomerang.ai/docs/institutsprofil-methodik-de.pdf)
- [Company presentation (PDF, Deutsch)](https://boomerang.ai/docs/unternehmenspraesentation-de.pdf)
- [Example report, brand perception (PDF)](https://boomerang.ai/docs/beispielreport-brand-perception.pdf)
- [UZH validation study II (PDF)](https://boomerang.ai/docs/uzh-validation-study-ii.pdf)
- [UZH pre-study (PDF)](https://boomerang.ai/docs/uzh-pre-study.pdf)

## Optional

- [llms-full.txt](https://boomerang.ai/llms-full.txt): the facts above in full — samples, turnaround, countries, prices, validation figures